We believe that in any field, one must strive to be simply the best. With the aim of being No. 1 in the areas we operate in, we have chosen our Core Values as FIRST: Fairness, Integrity, Reliability, Service, and Transparency. We harbour the underlying Belief that all living beings share the same basic wish to be happy and alleviate suffering, strive for spiritual development and enlightenment, and are equal in these respects.